“If you have ten thousand regulations you destroy all respect for the law”(1)
Old media industries are facing a tough time because they are simply unwilling to adapt to survive. The arrival of the internet has meant that news and entertainment are virtually instantaneous with the result that traditional forms of the media are struggling to keep up and maintain a healthy profit level. The reaction has not been to call for progress, but instead to demand an increase in copyright protection through over-reaching legislation. Which is great for the lawyers involved, but does nothing for the end-user of the copyright material.
“The best way to destroy an enemy is to make him a friend”(2)
Traditional media has been forced to evolve because of new technology before. When television arrived with its ability to relay the most up to date news to a large population, print media adapted and began to focus on providing commentary to the days events rather than the facts. Being unwilling to change will not prevent the change from occurring, instead copyright holders will be unable to tap into the growing market and will lose valuable potential revenue. This has been recognised by internet service providers in Ireland when they said: “The ISPAI is disappointed that the great potential of the internet, to provide opportunities to connect with users in new ways and develop new business models, is being missed by the music recording industry.”(3)
My suggestion would be to embrace the progress that the internet is bringing, both in terms of lowering distribution/production costs and in terms of the wider audience that can be reached. Forget drafting laws and treaties which are ineffective and inefficient. After all, the law is not designed to keep pace with new technologies. Instead, adapt your approach to doing business in the digital age, and then the government can draft laws that compliment the new era, not just try to impede its arrival.
Footnotes(1) Winston Churchill quotes (
thinkexist.com/quotation/if_you_have_ten_thousand_regulations_you_destroy/150122.html)
(2) Abraham Lincoln quotes (
thinkexist.com/quotation/the_best_way_to_destroy_an_enemy_is_to_make_him_a/12577.html)
(3) Internet body labels IRMA legal threat ‘spurious’ (
www.siliconrepublic.com/news/article/12506/comms/internet-body-labels-irma-legal-threat-spurious)
SourceDisney, YouTube forge video distribution pact
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LINK)
CD sales drop, digital downloads on the rise
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LINK)
When the Internet and TV take on print media, it’s a global battle
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LINK)
UPDATE - 22 August 2009Traditional media producers are being forced to reevaluate their current business models in light of the effectiveness of online advertising.
SourceBad news for TV as studies show online ads are more effective
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LINK)
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