Thursday, February 5, 2009

Internet Television Goes Mainstream

For those who watched the Superbowl last Sunday night, clear evidence was provided that internet television has now become mainstream.

Hulu (www.hulu.com), the website that allows users to view episodes of favourite television shows for free (currently available only to users within the United States), announced its presence with the help of Alec Baldwin, "T.V. star". Hulu is a joint venture between NBC and Fox and the first television ad gives an indication of the importance that the new medium is going to play in the near future. It also shows a willingness of the big players in the copyright holder field to realise that a change in tactics is needed to counter the unique problems that internet television creates, by embracing change rather than by simply increasing the amount of protectionist legislation as is usually their style.

The ad that should have cost between $2.4 and 3 million, essentially ran for free on NBC.

The tagline says it all: "Hulu: an evil plot to destroy the world. Enjoy."


For your convenience, here is a copy of the ad that ran on Superbowl Sunday.



Source
"Hulu Unveils Evil Intentions With Super Bowl Ad"
Brad Stone, New York Times, Bits Blog (February 2, 2009)
(LINK)
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