According to Ashley Highfield, Microsoft UK's Managing Director of Consumer and Online, the television industry can be rescued if it embraces a few ideas from the internet, most especially "the democratisation of programming".
As a representative of a software company it is of course no surprise that monetisation and copyright protection will have to be central elements to this rescue.
The full report, from the Guardian UK, also says that Highfield is dismissive of Hulu's likelihood of success if they were to attempt to enter the UK market. In a related report, MSN's video player service has proved quite popular in its first days.
Source
Microsoft's Ashley Highfield: 'We must face piracy head on'
(LINK)
Microsoft's MSN Video Player nears 170,000 show views in first 11 days
(LINK)
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