To date the approach has been to rely on strengthening and widening the scope of copyright laws. This approach is ineffective and inefficient.
One example of a new business model is the iTunes model. Details of which can be found in the second link below.
Source
TV Everywhere: (Almost) everyone is at least trying it
(LINK)
Analyst: Apple to offer iPhone on U.S. carriers within a year; replace cable with iTunes subscriptions
(LINK)
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