Showing posts with label NBC. Show all posts
Showing posts with label NBC. Show all posts

Wednesday, March 11, 2009

Geo-Blocking, Defeating the Internet One Jurisdiction at a Time?




Geo-Blocking is the practice of restricting online content to computers located within specific physical locations, and it is on the rise.

The websites of Hulu and NBC engage in Geo-Blocking of popular television shows, preventing European users from accessing their full streaming content. Similarly, Youtube has very recently blocked access to music videos to users in the United Kingdom(1).

Copyright holders argue that controlling online streaming of recently aired shows etc. is necessary to allow for worldwide syndication. However, copyright holders need to realise the advantages of extending their online streaming services to the rest of the world. Such as increased online advertising revenue and extra publicity care of internet "word of mouth". That and the fact that they would be embracing the internet and its benefits rather than continuing to try and limit and control it.

Of course the internet has responded to Geo-Blocking in the usual manner...by circumventing the restrictions(2). Perhaps a change of tactics is needed by copyright holders.

Footnotes

(1) http://out-law.com/page-9854
(2) http://www.thestar.com/Unassigned/article/583846

Thursday, February 5, 2009

Internet Television Goes Mainstream

For those who watched the Superbowl last Sunday night, clear evidence was provided that internet television has now become mainstream.

Hulu (www.hulu.com), the website that allows users to view episodes of favourite television shows for free (currently available only to users within the United States), announced its presence with the help of Alec Baldwin, "T.V. star". Hulu is a joint venture between NBC and Fox and the first television ad gives an indication of the importance that the new medium is going to play in the near future. It also shows a willingness of the big players in the copyright holder field to realise that a change in tactics is needed to counter the unique problems that internet television creates, by embracing change rather than by simply increasing the amount of protectionist legislation as is usually their style.

The ad that should have cost between $2.4 and 3 million, essentially ran for free on NBC.

The tagline says it all: "
Hulu: an evil plot to destroy the world. Enjoy."


For your convenience, here is a copy of the ad that ran on Superbowl Sunday.



Source
"Hulu Unveils Evil Intentions With Super Bowl Ad"
Brad Stone, New York Times, Bits Blog (February 2, 2009)
(LINK)