The Television Industry CAN be Saved

According to Ashley Highfield, Microsoft UK's Managing Director of Consumer and Online, the television industry can be rescued if it embraces a few ideas from the internet, most especially "the democratisation of programming".

As a representative of a software company it is of course no surprise that monetisation and copyright protection will have to be central elements to this rescue.

The full report, from the Guardian UK, also says that Highfield is dismissive of Hulu's likelihood of success if they were to attempt to enter the UK market. In a related report, MSN's video player service has proved quite popular in its first days.

Source

Microsoft's Ashley Highfield: 'We must face piracy head on'
(LINK)
Microsoft's MSN Video Player nears 170,000 show views in first 11 days
(LINK)

Some Relevant Academic Writings - July 2009

1. "Clash of the Titans: Does Internet Use Reduce Television Viewing?"
by Stan J. Liebowitz and Alejandro Zentner
July 29, 2009
(LINK)
2. "Invoking and Avoiding the First Amendment: How Internet Service Providers Leverage Their Status as Both Content Creators and Neutral Conduits"
by Rob Friedan
June 1, 2009
(LINK)
3. "Uneasy Lies the Head that Wears the Crown: Why Content’s Kingdom is Slipping Away"
by Jonathan Handel
Vanderbilt Journal of Entertainment and Technology Law, Vol. 11, No. 3, pp. 597-636, 2009
(LINK)
4. "The Death of TV (As We Know It"
by D. Yvette Wohn
Jan 12, 2009
(LINK)
5. "Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy"
by Danaher, Brett, Dhanasobhon, Samita, Smith, Michael D. and Telang, Rahul
April 14, 2009
(LINK)
6. "Solutions to P2P Copyright Crisis in Hong Kong"
by Lin Xie
March 12, 2009
(LINK)

Internet Television Goes Mainstream

Hulu: an evil plot to destroy the world. Enjoy."


For your convenience, here is a copy of the ad that ran on Superbowl Sunday.



Source
"Hulu Unveils Evil Intentions With Super Bowl Ad"
Brad Stone, New York Times, Bits Blog (February 2, 2009)
(LINK)